We use Public Relations to generate real profit,

not just publicity

SCH GRAND

Huge investments of a corporation have a dramatic impact in profits and turnovers. PR can even help increase the profit 

With an integrated approach focused on all company's assets starting from The Grand Avenue, Grand Offices, the World Class Gym, The JW Marriott Bucharest Grand Hotel and its restaurants and bars, we managed a more than 7% increase in profit over 2 years.

Above: Comparison between 2013, 106,19 million Lei annual turnover, at a year after we started to work for the client (2012) and the 2015 turnover: 118,01 million Lei, after a year we end the collaboration (2014).

In our industry the results take time to translate into figures.

Above: Comparison between 2013, -8,38 million Lei annual profit, at a year after we started to work for the client (2012) and the 2015 profit: 7,4 million Lei, after a year we end the collaboration (2014).

In our industry the results take time to translate into figures.

With am annual turn over of over 24 million Euro, SCH Grand is the owner of the building from Calea 13 Septembrie 90, including the owner of JW Marriott Bucharest Grand Hotel, The Grand Offices and The Grand Avenue. As part of its building and as business partnersWorld Class at the Grand and The Grand Casino are representing also a great interest for the company.

SCH Grand appointed our agency to develop a communication and marketing strategy in order to promote all its brands and the tenants inside the building like the JW Marriott Hotel, World Class at The Grand, The Grand Offices, Cucina Restaurant, JW SteakHouse, Paviion Lounge, Dolce & Gabbana, Roberto Cavalli, Valentino, Escada, Ermanno Scervino, Davidoff, Rolex and many others.

As part of our strategy and services we developed the re-branding strategy of and The Grand Offices and The Grand Avenue its positioning on the market as "The only luxury avenue in Bucharest"

We managed de developing, creative process , design and production of the advertising campaigns for The Grand. The outdoor advertising promotion and the media-buying strategy and implementation for the advertising space.

We also created, developed  and produced one of the most appreciated publishing products on the market for a corporate client: The Grand Magazine. A publishing product made to compete to the fashion magazines on the market, though its core purpose was to promote the Grand Avenue fashion brands like all the major players on the luxury market: Louis Vuitton, Dolce&Gabbana, Roberto Cavalli, Valentino, Rolex,  Escada etc. .

The pr strategy for the real-estate outlet: The Grand Offices and The Grand avenue aimed to increase the value and number of its office-space tenants and commercial tenants on The Grand Avenue.

As a full-service agency we also managed and produced a series of social and business events for our client like The Concordia Charity Auction Gala, The Austrian Chamber of Commerce Business Breakfast and more events where The Grand partnered with its tenants.

During our 3 years collaboration the annual profit of the corporation grew with more than 40%.

 

(NB: Due to investments made and the losses over past years, the profit was at a lowest of all time when we started the collaboration: 0ver 21 million Lei on negative side. At the end of our collaboration 7 million Lei.)

Source: Termene.ro

Bellow: An interview in the most prestigious business newspaper in Romania of the SCH Grand CEO talking about the profit increasing of one of its company assets: The JW Marriott Bucharest Grand Hotel.

Interviewed by Mirabela Tiron