International Sinaia Hotel Opening


International Hotels Group


International Hotels Group it is one of the largest Romanian 4 stars Hotel Chain. Leading in the Hospitality industry, the launching event of the group and its Hotel in the beautiful Carpathian Mountains resort, Sinaia, had to be at the highest standards which the group aims at.


We brought together from the capital city, Bucharest, all the media influencers, the main mass-media outlets representatives, the public figures and business persons which really make a stand in the Romanian market. The Event was most appreciated by all the participants and got a very good media coverage from the business media to the fashion magazines and general interest mass-media.


The event was created, produce and promoted by our agency entirely (starting from the list of invitees to the sound, lights, music band, MC acquisition, media-relations, press conference and press-visit, event design, floral design etc).


Created under our event’s brand : “The High Life” we gathered together luxury brands under the umbrella of this event: bang&Olufsen, Hermes Tableware from My House Cult, Azimuth Yachts, Jaguar, Shliouette Beauty Clinic, World Class Romania, Louis Purple. The MC of the event was the well-known Cabral (TV anchor) and throughout the invitees were Andreea Esca (news anchor), Alexandre Eram (L’Oreal Romania),Alessandro Amatto (Cellini & Gucci), Șerban Cismărescu (Innova), Stelios Constantinou (Chronolink – Rolex și Elinas), Camelia Șucu (ClassIn, Piata de Gros, Iconic Health), managers from the banking industry and many other public figures.


People PR Agency® is an independent Public Relations Agency based in Bucharest, Romania. The agency was founded in 2009 and it developed as a multi-practices Public Relations Agency with expertise in PR and Marketing strategies aiming both to awareness and big profit numbers for our clients.

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