Atmosphere Fashion is one of the biggest Romanian players in the fashion industry. With mid-range product prices and their own designs, the brand developed a large network of distribution around the country, delivering its fashion products around the Europe.
We developed the mid-term pr strategy and marketing materials for the client in order to increase its awareness and position the brand as a trustful and quality one. A key-role in the re-positioning strategy played the Atmosphere Selfie Fashion Show at the Casa Vernescu venue, organised in partnership with Fashion TV.
Starting from social-media campaigns or designing the seasonal catalogues, we provided creative services for branding materials and photo-shootings, strategic communication, influencing strategy, advertising production and we fulfilled to ad brand value re-position the brand as a quality one.