ZARA approached People PR Agency to manage the launching campaign for the ZARA Online Shop in Romania. Together with our client we managed to develop the first public campaign for one of the biggest fashion retailers in the world, in Romania.

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Managing influencers relations, the media buying and media relations we launched the Online Shop on 2nd of April 2014 under the welcoming message of ZARA: #dear_romania – a hashtag which have spread allover the social media starting from Instagram, Twitter, Google+ or Facebook.